In-depth Articles Update by Google - An Analysis

Google with it's updates has come harsh against article and PR directories. But it didn't take long for Google to understand that many people use Google for getting information. Google couldn't forget the fact that articles are an important part of search. And hence it has come up with an update - "in-depth articles". Now you can find a section called "In-depth Articles" in the first page of search result for generic queries. But how relevant are those results? Will it serve the way it is intended to be? Is it still in its beta version? Read this analysis done by me to know more.

Read it here...

 Open to comments and suggestions.
http://bit.ly/1bGMaJt

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Content Marketing - Why and How

The only way a webmaster gets to expose the services of his website is through the content on his webpage. Thin content was a norm before but now content has to be unique with rich information. It not only must be attractive but be worthy enough to keep a reader engaged. Quality content is a key to search engine rankings. In this case study, importance is given to Google since 83% of users prefer using Google to other search engines.

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How to Use Google's Disavow Tool

Webmasters always suffer from low quality links that point to their site without their knowledge. These low quality links are a kind of spam or may be a result of negative SEO tactics by your competitors and they can harm your site’s ranking in SERPs (Search Engine Result Pages). Hence you should remove unnatural backlinks. Google has announced the Disavow tool to help the webmasters in overcoming this issue and here is the step by step procedure on how to use this tool.

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Importance of Content Marketing - Infographics

Here's an infographic image created by me on the importance of Content Marketing.

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Importance of Content Marketing

With the frequent updates in Google's Algorithm, the focus of SEO is shifting towards producing quality content and gaining natural backlinks. Here's a presentation prepared by me showing the importance of content marketing.

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SEO for Beginners - Part 2 - Crawling and Indexing

In Part 1, we have discussed about what is organic search, SERPs, etc. Now here's the important question. How search engines find the web pages? How are they organized?

There are two main process which helps the search engine to find web pages and store them so that it can retrieve the pages when you search for that particular page. They are crawling and indexing.

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SEO for Beginners - Part 1 - The Search

When I told my friends that I'm working in an SEO company, the first question that my friends shot at me is "SEO?!! What's that?". This question is the reason why I'm making this post. I will post the basics of SEO in parts.So, here's the first part.

Well! I kept on repeating the word SEO in the first paragraph. What does it stand for? SEO - Search Engine Optimization. As simple as that. But when you dig it deep, you will find it to be an ever expanding and ever evolving universe.

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Tips to Write a Good SEO Article

1. Understanding the target audience

Know thy audience. This is the basis of writing a good SEO article. Think from the audience point of view. You will get to know what they expect from you.

2. Research

Perform a thorough research on what you are going to write. Your readers will probably know the basics of the topic you are going to write. So writing some general and vague content won’t help. Your article should give a thorough knowledge to the reader.

3. Title Selection

The title of an article is what people see first. The time you spend on selecting your topic will affect the end result of your article. Use some catchy phrase which the reader finds interesting and probing them to read further. Also from SEO point of view, remember that a keyword in the title gets more importance. But make sure that you don’t spoil the effectiveness of your title.

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Penguin 2.0 - The Cleaner

It was the afternoon of May 22, 2013 and about 2.3% of English-US search queries were affected. Sites those appeared in the fourth or fifth pages showed up in the first. Those at first were pushed back. The changes were apparent even to the common users. Yes, Google penguin 2.0 has been rolled out and the effect of which could easily be noticed even by a common user.
Whom did penguin 2.0 actually affect? And to which degree? The answers were quite vague and it required in-depth knowledge about what the update is all about. One thing was very clear. Google wanted to be user friendly. It didn't want rubbish websites with unworthy content to appear on top of SERPs. The following things became prominent.
1. Anchor text
2. Relevancy
3. Authority
4. Link velocity
5. Social metrics
6. Traffic from links

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